User research helps to understand how users carry out tasks and accomplish objectives that are significant to them. It provides clear context and perspective, enabling us to respond with practical, straightforward, and effective design solutions.
It allows us to fill the knowledge gaps regarding the users and determine their unspoken expectations. It also enables us to match the primary objectives and needs of the users with the product development and corporate strategy.
What do we do
Before creating the product design, we first understand the user’s expectations of the digital product. We come up with meaningful and actionable insights that signify the voice of the users and are consistent with the goals of the product.
Design to transform lives
By using card sorting techniques with users, We analyze and create user menu structures, website navigations and information architectures that meet the user's expectations.
We gain valuable insights by observing and interviewing the users in real time. We examine the user's environments and the actual situations in which the product will be used.
Personas represent user types and are used to create user empathy because they are built using complicated user data. User flows describe the routes the personas travel on a website or app to finish a job. Both approaches support keeping the team on the same page and guaranteeing that the users are the center of attention at all times. This also supports the product to meet the user's actual expectations.
We examine every component of the digital product to spot interface usability issues.
We GAIPPians came into being in 2019 and from the beginning, we are solving human problems with solutions. We think with a wide mind, and make innovations in every solution. Today 2022 we are making a positive impact in digital transformations. Inspired solutions are innovative and make an impact on audiences.
Answers to the burning questions in your mind.