The goal of user research is to understand user demands, motivations, and behaviors through task analysis, observational methods, and feedback methods. It is the process of grasping how a product impacts the actual users.

The user research process should ideally start before the real design process begins, guided by the user-centered design (UCD) approach. It can be done at different stages of the project, depending on the requirements.

IDF states that user studies can be conducted at any point during the design process and they should be. Before designing, conduct research to understand the requirements of your target market. During development, conduct iterative tests to make sure the user experience is on track. After your product is released, you can measure the impact of your design. This "holy trinity" strategy can keep you three steps ahead because every aspect of your release will have been taken into account, examined, and tested before you sit down to check the results of the ultimate test (the ROI), offering greater confidence that you've created a winning design.

It is important to have a complete understanding of the market before developing a product. UX research takes this to the next level, by reducing expenses and increasing the chances of success, it will consequently have a spectacular impact on the bottom line.